You’ve heard it. You’ve seen it. You're most likely using it. It’s everywhere. If you don't have a website (if this is the case, hit us up) or you don’t know or haven't seen it around, that’s okay. You’re on the right track to finding out what it is, and why this is important - nay, essential - for you and your business.
The entire world is at competition with each other. Globalisation means that there is no market that cannot be untapped from your computer (well, except for one - but that's another blog post for another day.) You need to stand out, and you need to do it well.
Here are some of the basics...
SEO stands for Search Engine Optimisation. The phrase is self-explanatory if you regularly navigate online search engines. Google, Bing, Yahoo, (and Blackle for the environmentally conscious). Whenever you search anything, a list of results pop out of nowhere, like daisies. Unfortunately it's not all magic and the order of the results aren't up to chance either.
Once the search begins, the algorithms that index these websites (essentially online documents) are called 'web crawlers', 'spiderbots' or 'spiders'. These are what find and pick out the websites and place them all on one page for your convenience.
The way to the top is a bitter dogfight.
However, since there are billions and billions of data and documents filed in huge databases all over the world, the way to the top is a bitter dogfight. Everyone and their machines are trying to fly their way to the peak. These are tagged and propositioned to terms or phrases that would be pointed at when entered into the search engine.
Popularity is an indicator of relevancy.
Once a website starts getting regular views and a track record, the search engine's algorithm picks up on the popularity as an indicator of relevancy.
Post searching, the list of websites that come up are in no random order. They are 'ranked', and they are ranked for a reason. The website’s content (copy, links, reviews, phrases, meta-tags) have been constructed in a way that makes them stand out. Once they stand out, they will start receiving traffic and become the first, second, third listing. It's a method that you can customise for your own particular use. However it's not the only factor, but that's for the next blog post. Essentially, this is the layman’s definition of SEO.
SEO as a sales tool?
Considering that everyone is now implementing SEO, it's a game to the top. Why? Let's look at the list of reasons why SEO is both accessible and valuable:
- It has a low barrier and cost to entry compared to alternative marketing choices,
- Extremely customisable for reaching particular consumers, reaching anyone, anywhere and everywhere,
- Easy to implement and make changes whenever your business objectives do.
However because of the ease of accessibility, this means that your competitors are doing the exact same thing.
The village bike analogy.
This affects the way you would use SEO, implementing SEO and its tools are not the mysterious and difficult part. It's how to stand out from your competitors, and use a thorough but creative method.
When done right, for local, national or international uses, SEO helps you in multiple ways by allowing you to reach your market without breaking the bank.
In part two of this SEO series, I will be providing ways on how SEO is used, what is available to use out there and the best way to optimize your online visibility.
Also, I wonder how many times SEO has been mentioned in this post...